Started by founder and Executive Director, Geoff Hampton, the Weekly Fitness Challenge is a grassroots campaign that targets the unfit. Our children are our future and we are looking to make changes in the attitude of the population. The Kickoff is a big part of getting this in motion. It’s starting at the hometown of the founder and will spread throughout the world. One city, one state, one country, one world all working together to change the way we think about health and fitness.
It is an epidemic! Even the CDC has acknowledged it over the last few years. Here’s what they said last year:
It’s not just about the Weekly Fitness Challenge, but about YOU helping us to help reverse this crisis.